Event Marketing & Promotion by Long Tail Creative

EVENT MARKETING & PROMOTION

We specialize in creating amazing event experiences with enhanced marketing, designing the spectator experience, and through communication.

 

Red Hook Crit

The Red Hook Crit is the world’s premier track bike criterium. Long Tail Creative is hired by Trimble Racing for Race Direction, Commentating, and Website management. We have been hired by the Red Hook Crit since 2014 and we started racing the series in 2008, when Kacey won the first edition. Responsibilities include but not […]

Valley Preferred Cycling Center

Long Tail Creative was hired in the Spring of 2018 to assist with Race Direction and Social Media Management. Kacey Lloyd was the primary race director for UCI Racing, World Series of Bicycling Friday night racing, and Fuji Bikes Super Tuesday. Responsibilities included but not limited to: Race Direction Race schedule creation UCI Technical Guides […]

Reading Radsport Festival

Long Tail Creative produces the complete event management and production of the national caliber two-day cycling event in the Greater Reading Area, Pennsylvania. Known as the Reading Radsport Festival, the two-day event hosts a high-speed criterium on Saturday and a “Dirt Course” on Sunday.

Fifth Street Cross

We run a weekly Thursday night cyclocross training series in Emmaus, PA. From the first week in September to the first week of December each Thursday at 6:30pm, we race two races. The first is 4 laps, the second is three laps. Between each, we hang out at the fire pit and shoot the shit. […]

About Us

Your event is our focus.

We were fortunate to have been internationally competitive athletes before we started Long Tail Creative. Racing internationally and in America exposed us to some amazing productions that inspired us as athletes and drew enthusiastic spectators to cheer us on. At a certain point, being the athlete at these events was no longer our dream but we did not want to lose touch with the action and excitement. We realized our experiences, aesthetic, standards for quality, and our work ethic makes us a valuable asset for event promoters who understand the value in high-quality productions.

What types of events?

We specialize in sporting events with an emphasis on cycling. All events have the same needs for marketing – let people know what you are doing, when you’re doing it, how to get there, and why they should choose to spend their time with you. We specialize is balancing the sporting needs of cycling or triathlon with excitement for spectators without trivializing the sports we love. We set safe but exciting courses. We schedule our days to be fast-paced. The set design is Instagrammable. And the talent we require to execute these projects is top-notch.

Let’s get started.

We work around the clock to create an event experience that everyone will want more of. Contact us so we can talk about the right approach for your event.

How do we know what we're doing?

Gabe Lloyd

Gabe Lloyd ran a successful service oriented business for seven years in the bicycle industry, learning many hard lessons along the way. He has a BFA from the Rhode Island School of Design with a focus in sculpture and American Popular Culture Trends. He began a Master's of Architecture degree at Columbia University in New York, but left one year shy of his degree to pursue his start-up. He has a passion for emerging technology while maintaining his skillsets in physical materials. This leads his projects in a constant pursuit of bridging the digital and physical gap.

Kacey Lloyd

Kacey Lloyd has worked in marketing and strategy for some of the biggest consumer product companies in the US. She maintains objective criticism through-out our projects, keeping perspective of customers and clients alike. Kacey is passionate about modern design with an eclectic touch. Reuse of materials is important to her design sense, yet clean simplicity carries the ideas. She was a world class cyclist winning six national championships and raced World Cup events for the US National Team as well as six day madisons in Europe. She has a BS from Lees McRae College and hails from Michigan.

Don't let your business lag behind. Let us help you get to the next level and contact us today.