Event Marketing & Promotion by Long Tail Creative


We specialize in creating amazing event experiences.


Electric City Classic

Long Tail Creative has been hired by Scranton Tomorrow to produce and operate a two-day cycling event in Scranton, PA. We create all logistics plans, operational plans, bring our core crew and vendors into town, and execute the event. The Event is a National Caliber criterium and a Hill Climb Tournament.

Reading Radsport 2019

Reading Radsport Festival

Long Tail Creative produces the Reading Radsport Festival complete event management and production of the national-caliber two-day cycling event in the Greater Reading Area, Pennsylvania. Hired by Reading Recreation Commission

Fifth Street Cross

We run a weekly Thursday night cyclocross training series in Emmaus, PA. From the first week in September to the first week of December each Thursday at 6:30pm, we race two races. The first is 4 laps, the second is three laps. Between each, we hang out at the fire pit and shoot the shit. […]

Valley Preferred Cycling Center

Long Tail Creative was hired in the Spring of 2018 to assist with Race Direction and Social Media Management. Kacey Lloyd was the primary race director for UCI Racing, World Series of Bicycling Friday night racing, and Fuji Bikes Super Tuesday. Responsibilities included but not limited to: Race Direction Race schedule creation UCI Technical Guides […]

About Us

Your event is our focus.

We were fortunate to have been internationally competitive athletes before we started Long Tail Creative. Racing internationally and in America exposed us to some amazing productions that inspired us as athletes and drew enthusiastic spectators to cheer us on. At a certain point, being the athlete at these events was no longer our dream but we did not want to lose touch with the action and excitement. We realized our experiences, aesthetics, standards for quality, and work ethic makes us a valuable asset for event promoters who understand the value of high-quality productions.

What types of events?

We specialize in sporting events with an emphasis on cycling. All events have the same needs for marketing – let people know what you are doing, when you’re doing it, how to get there, and why they should choose to spend their time with you. We specialize is balancing the sporting needs of cycling or triathlon with excitement for spectators without trivializing the sports we love. We set safe but exciting courses. We schedule our days to be fast-paced. The set design is Instagrammable. And the talent we require to execute these projects is top-notch.

Let’s get started.

We work around the clock to create an event experience that everyone will want more of. Contact us so we can talk about the right approach for your event.

Gabe Lloyd

Gabe Lloyd is a passionate brand builder from concept to delivery and maintains them with engaging storytelling. His approach considers both business needs and marketing strategy. He graduated with honors from the Rhode Island School of Design with a major in sculpture and a minor in American Pop Culture. He was awarded the Steven T. Mendelson Award for Community Service and continues to inject social impact to his projects. He has a passion for emerging technology while maintaining his skillsets in physical materials. He is also a cycling sports commentator including the Red Hook Crit, Red Bull Bay Climb, Mission Crit, and the Valley Preferred Cycling Center.

Kacey Lloyd

Kacey Lloyd is the producer and event director. Leading all projects through conceptualization, feasibility determination, planning and execution. She ensure projects remain on time and on budget while keeping all stakeholders informed and delivering an exceptional experience for all involved.

Don't let your business lag behind. Let us help you get to the next level and contact us today.