Red Hook Crit

The Red Hook Crit is the world’s premier track bike criterium. Long Tail Creative is hired by Trimble Racing for Race Direction, Commentating, and Website management. We have been hired by the Red Hook Crit since 2014 and we started racing the series in 2008, when Kacey won the first edition. Responsibilities include but not […]

Valley Preferred Cycling Center

Long Tail Creative was hired in the Spring of 2018 to assist with Race Direction and Social Media Management. Kacey Lloyd was the primary race director for UCI Racing, World Series of Bicycling Friday night racing, and Fuji Bikes Super Tuesday. Responsibilities included but not limited to: Race Direction Race schedule creation UCI Technical Guides […]

Reading Radsport Festival

Long Tail Creative produces the complete event management and production of the national caliber two-day cycling event in the Greater Reading Area, Pennsylvania. Known as the Reading Radsport Festival, the two-day event hosts a high-speed criterium on Saturday and a “Dirt Course” on Sunday.

Fifth Street Cross

We run a weekly Thursday night cyclocross training series in Emmaus, PA. From the first week in September to the first week of December each Thursday at 6:30pm, we race two races. The first is 4 laps, the second is three laps. Between each, we hang out at the fire pit and shoot the shit. […]

Winning the Race with Diabetes

Project: Establish branding for Winning the Race with Diabetes, a non-profit dedicated to inspiring those with Type-1 diabetes to live active lifestyles. The graphic design around this project is meant to convey both the medical base of the foundation as well as a strength of youthful enthusiasm to get outside. Inspired by traditional medical symbols, […]

Emmaus Cyclocross Logo and Branding

Project: Create a logo for Emmaus Cyclocross, an event promotions company. Emmaus Cyclocross needed a logo, and it needed it to work with the new Emmaus Cyclocross Festival. The project was a bit of branding as well as logo work – there was no existing creative collateral. Since all of the events for the promotion […]

Promotional Fliers for Cyclocross Series

Project: Create promotional fliers for a local cyclocross series in the Lehigh Valley, PA Our Fall racing season in the Lehigh Valley is jam packed with cyclocross racing. We help promote two of the twelve races and offer graphic design and website design assistance for the other 10 races. This year, the Emmaus Cyclocross Festival […]

Ally’s Bar Website Design and Development

Project: Single page site for AllysBar.com with prominent eCommerce available and streamline their adminstration of the site.   Ally’s Bar commissioned us to design and develop a custom WordPress site using WooCommerce for their eCommerce traffic. They wanted a “simple” project, based on single page layout sites. We leveraged our own Single Page Framework parent theme […]

Red Hook Crit Website Build

Project Goal: To work with the Red Hook Crit management and creative team to develop a website that is visually appealing and presents all necessary information while being easy to navigate. Simplifying the back end to make management more efficient was also key. We had the pleasure of rebuilding the Red Hook Crit website for the 2016 season. […]

Ally’s Bar advertisement for May 2016 Road Magazine

Project: Update our April 2016 advertisement for Ally’s Bar sweet potato bars. To update our April 2016 advertisement, we wanted to showcase more of the “Real Food” natural ingredients that compliment the primary ingredient, sweet potato. Dates, honey, cashews, vanilla, cinnamon, cranberries, sesame seeds, flax seeds and quinoa all equal one great Ally’s Bar. Displayed […]