Long Tail Creative was hired by Scranton Tomorrow, a non-profit organization for business development, to produce and operate a two-day cycling event in Scranton, PA. We create all logistics plans, operational plans, bring our core crew and vendors into town, and execute the event. The event is a national-caliber criterium and a hill climb tournament.
Electric City Criterium
The criterium is a 1.1 mile, 10-turn technical course designed by Kacey and Gabe Lloyd. It occupies a small footprint on the West side of downtown Scranton, utilizing the wide roads for two-way traffic. Riders compliment the course as being “flowy” with smooth transitions and excellent visibility through turns.
Riders, spectators, and staff also note our approach to course safety. We fence the entire 1.1-mile course on both sides to prevent spectators from wandering into the course. Branding is placed for both aesthetic and practical reasons. Hard branding is placed on the exit of corners to prevent handlebars from catching the fence, or the possibility of soft branding being blown by the wind into the apex. These safety protocols allow us to have fewer course marshalls. Our course staff follows the procedures of the Reading Radsport Festival and Red Hook Criterium whereby the course is divided into quadrants, and each quadrant has a leader. Each leader has volunteers that report to them directly for any issues. Each leader is in radio contact with an overall Event Control Operator, who is the liaison to the Race Director and local Police and EMT.
Hill Climb Tournament
We come from a track background and we use that here on the Hill Climb Tournament, leveraging the rules of a Keirin tournament. This is similar to the Red Bull Bay Climb (for which Gabe is the commentator) which means athletes are familiar with the idea, even if they are not from the track.
This event does not require the same infrastructure as the criterium because of the slower speeds. The hill and curb create their own bleachers, and the canopy of the trees offers shade from the sun.
We chose this course because it is 0.2 miles, has three steps because of cross-streets, is not a major road in town, and features 27% gradients at the end. Elite riders complete the course in just over 30-seconds making it entertaining for all spectators.
Photo and Media
Our Photo and Media team delivers thousands of images within 24 hours of the events that we then distribute to local endemic news channels and cycling channels. Long Tail Creative manages this team directly, as well as the cycling-specific PR.
2021 Hill Climb Event
While the city of Scranton was not yet allowing downtown Special Events permits, we were able to secure a permit to host the hill climb event on Olive Street. We added a few elements such as a “U5-in-Tow” event and increased our partnership with the Scranton Running Company to bring out nearly 50 runners participating in our 1-mile Dash. Check out Michael Sassano’s Event Recap video below!