Long Tail Creative was hired in the Spring of 2018 to assist with Race Direction and Social Media Management. Kacey Lloyd was the primary race director for UCI Racing, World Series of Bicycling Friday night racing, and Fuji Bikes Super Tuesday.
Responsibilities included but not limited to:
- Race Direction
- Race schedule creation
- UCI Technical Guides
- UCI liason
- Race Commentary
- Social Media Management of Facebook, Instagram, Twitter
- Hiring and managing Photographers for all events
In the year of management, Long Tail was able to reach over 1,000,000 unique visitors to social media channels with $0 ad spend. Race Direction was successfully planned and executed for all races, including creation and delivery of UCI technical guides.