Project: Create a logo for Emmaus Cyclocross, an event promotions company.
Emmaus Cyclocross needed a logo, and it needed it to work with the new Emmaus Cyclocross Festival. The project was a bit of branding as well as logo work – there was no existing creative collateral. Since all of the events for the promotion company are in the Fall, and “cyclocross” is in the name, we went with a Fall color scheme and some familiar visual cues. The cyclocross racer jumping out of the logo gives the graphic a bit more vibrance. We gave the ‘ol knobbies a nod with the subtle notching around the edge of the graphic.